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T
his week was a rough week for me due to a medical procedure. When I was able to get on my computer I felt like I struggled with focusing and actually learning anything. I was able to obtain some information this week and I will share them here to ensure I retain the information for the future.

It is time for our Google ad words to start. I had a hard time trying to come up with all the different options for my website without it being too generic. If I am not specific enough, I can get people clicking on my ad that do not apply. For example, I do machine embroidery but there is also hand embroidery. I have to make sure I don't get people clicking on my site that are looking for something different.

On the other hand, if my Google ad words are too specific, I won't get any clicks at all. Hopefully I find the happy balance between the two and am successful with driving traffic to my website.

As a side note, a few weeks ago while doing research for my business I found out that in order to have a fictitious name as my sole proprietorship business name I would have to register that name with the state. This can cost hundreds of dollars. To avoid this charge I can use my name within my business name and then I do not have to register it. So, I have changed my business name to Kelsey Davis Designs and am trying to rush and get all the work I did on my first site transferred over to a new site. It's kind of exhausting but if it can save me money I am sure it will be worth it.

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