aMUSEings of an Entrepreneur

I had another tough time this week trying to figure out the link building. I feel that every piece of information I found about link building did not apply to me. The point is to have your link appear in multiple places. For me, I cannot find others in my niche, because those "others" are my competitors. There isn't really a general site people go to. My images could appear in google searches and that is kind of it. I struggled with this one. I did really enjoy the Google Analytics activity this week. I am amazed at the amount of data gathered by Google Analytics (and even kind of frightened at the same time as my own data is on sites as I have done many Google Searches).  Website owners are able to obtain information such as location of their customers, amount of time spent on a specific page, the page they exited your website from, the dollar amount spent, age of the customer, and where the customer came from or obtained your web address just to name a few. With this...

T his week I was able to learn the importance of social media and social networking for my business. I learned the steps I need to make to ensure my business is successful on social media sites. I realized a lot of things this week and many of those things are the fact that I need to be more active on social media for my business. 98% of my business is from referrals of friends and family. That is great but my referrals are slowing down so I need to get my business spread further out than the 30 mile radius from my home. The other thing I learned is that my Google Ads was not as successful as I hoped it would have been. If I choose to continue to use Google Ads, I will need to decide on better keywords to get the right kind of traffic to my site. I did have a lot of people click on my site, but no one purchased so I feel that is a fail. Clearly I was able to do something right to get people to my site but I still need to have modifications to my site and my keywords.

T his week was a little difficult for me. I don't speak computer language and one of the articles we were tasked to read was difficult to follow. What I did get from the learning this week is that I need to make changes to my website. I've created my website and I see through Google Analytics that I have visitors to my site, but I don't have buyers. I also see that a lot of people visit my site for only a few minutes, if that. A lot of changes need to be made and I can start making them on things that are affected by search engine optimizations. I need to have the right keywords and have those keywords in my site, not just in ads. I need to work on having links that lead to my site. This one is where I got lost but I will continue to determine how to make this happen. Facebook maybe?  Lots of changes and things need to be made and I look forward to making those changes slowly and hope that it helps my business be more successful.