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Ad Performance

I
don't know why I have struggled so much on this. This week we are learning about optimizing ad performance and ensuring we are getting the best return on our investment. I have modified my keywords, tried to make them more specific and less broad but for some reason my quality scores will not increase. Maybe because my product is limited I am limited on my keywords, I don't know. I will keep changing, modifying and narrowing down my options in an attempt to get the best scores and hopefully get a sale on my site.

This week we also learned about conversion and how to track it. For me, my conversion is an actual sale. Some people it is newsletter sign ups, clicks, or just visitors to their page. Having people visit my page does nothing for me, except get my name out there but that doesn't do much. I need people to purchase a tumbler in order for me to get anything from my site. So I will work on my keywords in an attempt to get the right customers to my site to purchase items from me.

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